St. Petersburg breakfast
City: Saint Petersburg
Region: Europe
Type of activity
Best Practice, Communication, Cooperation Project, Event, News, Open Call, Policies, Studies & Research & Evaluations
Topics
Academic | Scientific, Communication, Creative Economy, Cultural Identity, Economic Development, Education, Food Security and Food Justice, Policies, Sustainability, Tourism, Traditional Knowledge
Start Date
2021-01-01
End Date
2030-12-31
Connection to other Creative Fields
Literature
SDGs
End poverty in all its forms everywhere, Zero Hunger, Ensure healthy lives and promote well-being for all at all ages, Quality education, Achieve gender equality and empower all women and girls, Ensure access to water and sanitation for all, Ensure access to affordable, reliable, sustainable and modern energy, Promote inclusive and sustainable economic growth, employment and decent work for all, Build resilient infrastructure, promote sustainable industrialization and foster innovation, Reduce inequality within and among countries, Make cities inclusive, safe, resilient and sustainable, Ensure sustainable consumption and production patterns, Take urgent action to combat climate change and its impacts, Conserve and sustainably use the oceans, seas and marine resources, Conserving life on land, Promote just, peaceful and inclusive societies, Revitalize the global partnership for sustainable development
«St. Petersburg Breakfast» is an important part of the «St. Petersburg Cuisine» project. It is the largest Saint Petersburg restaurant project of the Committee for Tourism development of Saint Petersburg, St. Petersburg Convention Bureau and the electronic portal Fontanka.ru.
Within the framework of the project, restaurant festivals are held, during which the city's establishments offer a fashionable and modern menu "St. Petersburg Breakfast." Many dishes on these menus are related to the history of the city by biographies of its famous inhabitants, and even characters in literary works.
Expected outcomes:
The goal of the «St. Petersburg Breakfast» project is to promote Saint Petersburg as the culinary capital of Russia, to form a unique gastronomic image of the city, as well as to increase the tourist attractiveness of Saint Petersburg for foreign and Russian guests. In addition, the idea of the project is to acquaint guests with the history of the city through unique recipes, for example, through dishes related to the culinary preferences of prominent historical figures of Russia.
As a brand, «St. Petersburg Breakfast» is important not only for guests, but also for citizens, in particular young people, to preserve and maintain urban traditions rooted in the history of Saint Petersburg. The project should be associated not only with dishes, but also with their aesthetic perception, reflecting the Saint Petersburg style.
Supplementary Information
Within the framework of the «St. Petersburg Breakfast» 2 Gastronomic festivals were held. Each of restaurants prepared two dishes: the first was mandatory («Pancakes from Arina Rodionovna» or «Leningrad crumpets»), the second was chosen by the chef himself. The final of the festival was a gastronomic competition in which 12 chefs participated.
In 2023, 99 restaurants took part in the 1st Gastronomic festival. In September 2024, Saint Petersburg hosted the 2nd «St. Petersburg Breakfast» Festival, which was attended by 130 restaurants, cafes, pastry shops and bistros. The event was dedicated to the 225th anniversary of Alexander Pushkin.
The participants of the event received technological maps for cooking the «St. Petersburg Breakfast» series, which include a list of ingredients and recipes for famous porridges, pancakes and cheesecakes, as well as Saint Petersburg specialty snacks. Unified technological maps are recognized as an important basis for the development and promotion of the project, while each chef has the right to create his own original interpretation of dishes.
The idea of the projects is for tourists to be able not only to taste dishes prepared at a high level, but also to learn the culinary preferences of prominent historical figures of Russia. For example, pancakes were named after Alexander Pushkin's nanny, Arina Rodionovna.
Target audicence: Residents, Visitors, Press & media.
Partners: Government, Private sector, Culinary Schools, Press and other partners.
This is an ongoing project.
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