Floripa Conecta
City: Florianópolis
Region: Latin America & Caribbean
Type of activity
Best Practice, Communication, Cooperation Project, Event
Topics
Creative Economy, Economic Development
Start Date
2024-08-01
End Date
2024-08-31
Connection to other Creative Fields
Craft & Folk Arts, Design, Film, Literature, Media Arts, Music
SDGs
Promote inclusive and sustainable economic growth, employment and decent work for all, Build resilient infrastructure, promote sustainable industrialization and foster innovation, Reduce inequality within and among countries, Make cities inclusive, safe, resilient and sustainable, Revitalize the global partnership for sustainable development
Floripa Conecta is a connection movement between public and private initiatives and events in the city of Florianópolis and created with the purpose of strengthening regional economic development as well as uniting actors in technology, tourism and the creative economy. Floripa builds, collaborates, colors, converges, comforts, cooperates, conquers, shares.
Expected outcomes:
- 200 Events
- 150,000 People
- $25 Million Economic Impact
- $10 Million Estimated Value in Media Return
- Tourist from all over the 26 Brazilian States and from 25 different countries
The main objective is to ensure that, for example, technology and tourism go together through the concept of creative economy, taking into account that creative assets generate economic growth and development. It works as a connection platform, a HUB of different events that take place at the same time in Florianópolis. It is a creative movement that connects diverse projects in technology, marketing, art, design, Culture, Sport, Tourism, Gastronomy, Innovation, Business and fashion independently.
Results
- 288 Events
- 260,000 People
- $50 Million Economic Impact
- $15 Million Estimated Value in Media Return
- Tourist from all over the 26 Brazilian States and from 20 different countries
Target Audience: Residents, NGO's, Private sector, Academic institutions & research centres, Visitors, Press & media
Partners: Government, NGOs, Private sector, Universities or research centres and press.
Gallery
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