Food and Culture Festival
City: Shunde
Region: Asia & Pacific
Type of activity
Best Practice, Communication, Cooperation Project, News, Open Call, Studies & Research & Evaluations
Topics
Academic | Scientific, Communication, Creative Economy, Cultural Identity, Economic Development, Education, Food Security and Food Justice, Policies, Sustainability, Tourism, Traditional Knowledge
Start Date
2024-01-01
End Date
2024-12-31
Connection to other Creative Fields
Design, Media Arts, Music
SDGs
End poverty in all its forms everywhere, Zero Hunger, Ensure healthy lives and promote well-being for all at all ages, Quality education, Achieve gender equality and empower all women and girls, Ensure access to water and sanitation for all, Ensure access to affordable, reliable, sustainable and modern energy, Promote inclusive and sustainable economic growth, employment and decent work for all, Build resilient infrastructure, promote sustainable industrialization and foster innovation, Reduce inequality within and among countries, Make cities inclusive, safe, resilient and sustainable, Ensure sustainable consumption and production patterns, Take urgent action to combat climate change and its impacts, Conserve and sustainably use the oceans, seas and marine resources, Conserving life on land, Promote just, peaceful and inclusive societies, Revitalize the global partnership for sustainable development
The Food and Culture Festival has been held for 17 sonsecutive years since 2006. It usually incluses a series of activities like food exhibition and sales, cooking demonstration and exchange, gastronomy culture forum, traditional sports event, cultural and art exhibition, etc. The festival is planned and coordinated by the government, and widely participated by local communities and enterprises.
In 2019, Shunde invited 21 creative cities home and abroad to participate in the Shunde Food and Culture Festival, and carried out a series of international activities such as City of Gastronomy Symposium and "Star Chef Show" at the event site.
The Food and Culture Festival in 2020 integrated different elements like "Gastronomy + Creativity", "Gastronomy + Music", "Gastronomy + Culture", "Gastronomy + Design",and held offline and online activities including the International Food Design Festival, the "City of Gastronomy" Star Chef Show, Gastronomy Themed Painting Exhibition, etc. More than 200 restaurants participated in the event on site, and more than 3,000 restaurants offered online discount coupon.The total offline visitors of the Food and Culture Festival was about 280,000 and 1.2 million people participated in the online discount activity, which resulted in 15 million yuan of consumption.
In 2021, the Food and Culture Festival integrated Shunde cuisine, intangible cultural heritage, cultural and creative products to create a one-stop Shunde food district.
During the 2022 Food and Culture Festival, Shunde invited gastronomy cities like Chengdu, Macao, Yangzhou and Huaian to carry out food and culture exchange activities in Shunde. The total visitors was more than 200,000, and the total booth sales exceeded 5 million yuan.
During the 2023 Food and Culture Festival, there were a total of 100 food booths, and activities like Marathon, food culture forum, star chef show, folk parade, etc were held. The festival received more than 250,000 visitors within 3 days and reached 12.6 million yuan in food sales.
Expected outcomes: a) Promote the development of local catering industry; b) help with the recovery of the local economy after Covid-19; c) promote the influence of Shunde cuisine.
Target Audience: Residents, NGO's, private sector, public sector, academic institutions & research centres, cultural institutions, visitors, press & media.
Partners: Government, NGOs, private sector, universities or research centres, culinary schools, press, others.
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